AI visibility: see how ChatGPT and others read your offers 25.10.2026
For operators, marketing, management
More and more families and teachers no longer look for a holiday camp or a class trip on Google alone. They ask ChatGPT, Claude, Perplexity or Gemini: "Which language camp on the Baltic Sea still has places in the summer holidays?" Whether your offers show up in that answer was invisible so far. Your statistics now show it in the new section AI visibility.
Four numbers you did not have before
Under Statistics, right after the page views, you see for the last 30 days how often AI services opened your offer pages - split by the reason:
- AI assistant fetch: a person asked an AI assistant about an offer and the assistant read your page to answer. Every one of these fetches stands for a real question of a real person.
- Visitor from AI assistant: a person clicked your link in the assistant's answer and landed on your page.
- AI search index: your pages are indexed for the search of AI services so that answers can cite and link them.
- AI crawler: your pages are collected to train language models.
A chart shows the course per day, so you can see whether interest picks up at the start of the season or after a price change.
See per session which offer is in demand
The table of the most visited sessions and the camp overview have a new column AI. It counts per session the fetches by AI assistants, AI search and AI crawlers plus the visitors who came from an AI assistant. You see which trips the AI services know and send people to - and which offers are still missing there.
What to do with the numbers
If your offers are hardly read, make them readable for machines. In the section for integrating your offers you find Structured data (JSON-LD), a ready-made interface that returns your sessions with title, date, location, age range and price in the format search engines and AI services understand. Embedded on your own website, ChatGPT and others find the right facts instead of outdated texts from comparison portals.
Good to know
The numbers come from the identifier AI services send with each request and from the link visitors arrive by. No personal data is stored, only counters per day and session. If your booking form is embedded in your own website, Bookacamp only recognises visitors from an AI assistant when they land directly on the booking page - a path through your home page stays invisible to us.
The section is available in the statistics of every account, there is nothing to switch on. Counting starts with this update, so the numbers grow day by day.
Author: Mathias Methner